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Our goal is provide a community that gives you education, helpful links, motivational articles and quality events. Please let us know how we can serve you!
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In your service, Casey Truffo, |
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Below you will find the replay for the interview with Casey and Bill O’Hanlon. Based on his book Change 101 (W.W. Norton), an excerpt of which was featured in O Magazine, Bill summarizes the seven primary ways in which people change in therapy and life.
And, as a bonus, he threw in a list of 11 ways to stay stuck (for all of you who are averse to change). You don’t want to miss it!
Click on the arrow to listen now or download an mp3 file to your computer.
Here is your replay info:
Until next time!
Casey
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Is it just me or does every day go by faster than the day before?
Remember when it seemed like *forever* before your birthday or summertime?
And the cost of everything is going up. And I am betting more people are making bigger demands on your time and energy.
Do you have enough in reserve?
Let’s talk about time. Do you structure your day with a “swiss-cheese” calender?
With holes of open time where you can pause and pet the cat for a while – or deal easily
with the unscheduled crisis?
Let’s talk about money. Do you now or are you planning to have an emergency fund for broken hot water heaters and emergency veterinarian
trips? Do you have money saved for those bills that come in annually or semi-annually like malpractice or car insurance?
Let’s talk about energy. How many hours of sleep do you get? How is your diet? Do you exercise in a way that gives you more energy?
If you find yourself saying “no” to some of the questions above, then it is definitely time to increase your reserves.
If your teapot is empty – there is no tea to drink or to share. If the car is out of gas or oil, it will not run. It is magical thinking to believe otherwise.
You deserve to have the perfect life. What do you need to do to begin to increase your reserves?
What will be your first step?
I look forward to hearing your thoughts in the comment section below!
Until Next Time,
Casey
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In the Beyond One to One Sessions beta group, we have talked a lot about finding a niche. In the group we are talking about a niche for selling information products online. But for both multiple streams of income businesses and for in-person practices, I hear a lot of fear around selecting a niche or specialty to market.
So here are three things to remember when searching for your niche:
It is easy to think that picking a niche is a huge decision on par with picking a mate. Truth? You can change your niche whenever you find it isn’t serving you. Many therapists, coaches and healers will change their niche several times. Make sure you give yourself some time with it if you love it, but if you find it isn’t working for you, don’t be afraid to move on.
Some of the fear around picking a niche is that it might not work out – and thus be considered a ‘failure’. Any good business person will tell you that failing is a part of the process. Remember Col. Sanders? I’ve heard that he was turned down over 1,000 times before someone offered to have his chicken in their restaurant. Failure is a part of good business.
While I admire Col. Sanders for sticking with his passion – and what turned out to be a mutli-million dollar business – you simply don’t have to these days if you don’t want to. And in the online world with multiple streams of therapy income, it is easy to quickly test a market before spending many hours creating products. You can fail quickly and inexpensively while moving on to the next best thing for you.
This is pretty much non-negotiable. You can’t market to a niche you don’t enjoy. That might seem like a no-brainer but I have seen private practitioners pick niches that seemed lucrative only to be unsuccessful. Pick what excites you. Choose people that you really enjoy. Find the message that you are called to share.
People are waiting to hear from you!
If you have thought of creating multiple streams products and are unsure about picking a niche, you might want to check out our self study course “Pink Spoon Marketing for Therapists” – a 130+ page manual with 3 audio CDs. This is the roadmap that helps you with your niche and then shows you what is possible to create in terms of information products. And it all starts with your most important product – your “gift” (no-charge) pink spoon. To read more, visit: www.pinkspoonmarketingfortherapists.com.
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Hello!
I hope you are enjoying your summer! I have taken some time off from coaching individual clients to allow me to do more writing and to create some new fun offerings for you!
Will you join me for our summer time picnic series?
While I love southern California summers, sometimes I get a little homesick for Texas.
You see, when I was a child in Texas, summer times were filled with huge picnics and lots of people enjoying lemonade, watermelon, horse back riding and fantastic Texas BBQ. I really miss hanging out sharing stories and having fun with my friends at these huge events. (They were usually held at a big ranch – like the ‘Rocking R’ Ranch.)
Remembering those picnics got me to thinking – why don’t we have our own virtual picnics this summer? Since we can’t all get together in-person, why not over the phone and internet? I could share some of what I have been discovering related to therapy and practice building. And we could connect and have a lot of fun!
Will you join us?
I want to hear what is on your mind and also to share the trends I see and cool stuff I’ve discovered. I’ll answer some of the most important, interesting, and even personal questions that you might have about the field, about private practice or even about what I see on the horizon for you and the profession.
While I have some thoughts about what we can cover in these no-charge “picnic calls” I am open to your ideas and want to get you the information that you really want.
Here are some thoughts I have so far but of course, you can help me set the agenda and topics for these calls:
We can cover personal growth topics such as how to stay motivated and seeking new opportunities. We can talk about:
We can talk about sticky legal and ethical issues or we can just have fun and find pleasure in the company of our peers.
We will have at least one “Ask Casey” call where you can pick my brain on topics of interest to you.
Of course, if you have questions about multiple streams of therapy income, that is certainly a fun topic too.
Sound good? Again I wish I could invite you over to our house but this is the next best thing. Will you join my husband Bob, me, and the team here at International Therapist Leadership Institute for our “Summer Picnic Series”? - Timely topics about therapy, practice building and the lives and challenges of therapists and healers.
The “Summer Picnic Teleseminar Series” will be five 60-minute conference calls scheduled on
Tuesdays: July 7, July 21, July 28, August 4 and August 11, 2009 at
9 am Pacific/10 am Mountain/ 11 am Central /noon Eastern/4pm UTC-GMT.
You can call in with a cell phone, landline or listen through the internet – or if you can’t join us, RSVP anyway and listen to the recordings later.
We will set up a part of our blog where all picnic attendees can leave comments and connect with one another. What do you say? Will you join us? If so, please RSVP with the button below.
We look forward to your RSVP!
This is my summertime gift to you – for being so supportive of us here at Therapist Leadership Institute! You do amazing things in this world and you deserve something special!
Okay, I am off to order the virtual corn-on-the-cob so I will see you soon! Oh – and please invite your friends. My goal is to provide you with some amazing content on these five calls and I hope to share this with as many therapists and healers as possible.
(The best part about a virtual picnic? No calories! Eat all you want!)
Yee-hah! See you soon!
P.S. I’d love for this to be a huge – blowout event for the summer. Will you help me spread the word? Please invite your colleagues to join us.
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While other marketing efforts are failing, the Internet continues to prove it’s worth to therapists seeking cash-paying clients.
If we run this program again, We expect it to fill up fast. Be the first in-the-know!
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