If you weren’t able to listen to all the presenters at the Practice Building Virtual Conference, I am pleased to share some of the words of wisdom that I enjoyed. (I have paraphrased what I heard.)

A.) Carol Look, EFT and Abundance Master: It is our beliefs that can limit our marketing success. If your caseload isn’t where you want, ask “How is my current caseload serving me?” You may find an answer.

B.) Lynn Grodzki, Marketing Coach and Therapist: In your business (and in your marketing) look for where you are dependant in an unhealthy way. Over time commit to being autonomous.

C.) Bill O’Hanlon, psychotically optimistic therapist and speaker: A great way to get invited to speak is to write a book. Books give you instant credibility and prestige, even if people haven’t read them.

D.) Juliet Austin, Marketing Coach and Copywriter: Did you know that when we look at a website, that our eyes scan in an “F” pattern. We starting in the top left, scan to the right and then down and the to the right again before going down vertically again.

E.) Joe Bavonese, Marketing Coach and Psychologist: Social Networking is an amazing tool that makes it easier than ever to share your wisdom, to touch more people’s lives, and to fulfill your purpose. (That said) Facebook has a serious boundary problem. You should carefully review the Privacy Settings before posting anything on Facebook.

F.) Ofer Zur, Psychologist and CEU Provider: Money issues are tied to security, self-esteen, identity and power. Neglecting to discuss financial concerns with clients is tantamount to ignoring the proverbial elephant in the room. Not only is this confusing, it is “crazy making” not to discuss obvious issues so crucial to our survival and mental health.

G.) Glenn Heaton, Chill Sessions: For just a couple of dollars apiece, you can create CDs that you can sell for profit or give away as a marketing activity.

H.) Larina Kase, Marketing Coach and Psychologist: Your ‘platform’ has four components – you (your credibility and your expertise), your message, your niche, and the way you are going to share your message (your marketing.)

I.) Peter Hannah, Your Google Guy and Therapist: The next big thing on the internet (and for those building practices) will be video.

J.) Miranda Palmer, Pre-licensed Marketing Coach and Therapist: Pre-licensed people can make more than licensed people.

K.) Jodi Blackley, Therapist and Networking Expert: When going to a networking event, decide on your personal goals before arriving at the event. Who do you want to meet? How many new people do you want to get to know?

L.) DeeAnna Merz Nagel, Online Therapy Expert and Therapist: More and more people will be asking for therapy services and contact via text. Make sure you use an encrypted email program if you are going to communicate via email.

(Note from me, Casey: While there will always be a place for face-to-face therapy, I predict Online Therapy will be one of the fastest growing services in the next 3 years.)

M.) Barbara Griswold, Insurance Expert and Therapist: No longer is it true that a provider is required to do tons of paperwork when on managed care insurance panels.

N.) Coach Tiffany T, Website Marketing Coach: On your website FAQs page, answer potential objections (and fears) that your ideal client would have prior to making an appointment. For example, if your ideal cleint was someone getting over a broken heart, your could write on your FAQS page: “My family is telling me to just get over him, but I am still hurting. Are you going to tell me that too?”

I hope this taste gives you the flavor of the conference. We had such a great time. (If you want, you can still enjoy the conference via the recordings at: http://PracticeBuildingConference.com)

Until next time, I am holding the vision for you!

Hugs,
Casey