What worked in 2009 may not work in 2010

Question: How do I attract clients and make more money in 2010?

Great question because what worked in 2009 may not work in 2010.

Before I share a more detailed answer (and I promise I will), please indulge me in a personal story. (Or click here to skip the story and go my answer.)

As you may know, I started running half-marathons last year. I walked most of my first one. Then I moved on to walk-running and then to running the 13.1 miles.

I finished faster in each race. That felt good but I wanted to get faster still. So, after my last race in October, I decided to run each workout faster than the last. If I could get faster in practice, then imagine what I could do on race day.

Since October, I ran faster each and every week. You can see how this story goes. I struggled with a lot more injuries. Tendonitis in my ankles and knees. Sore hips. Lower back issues. Due to these injuries, I dropped out of the next race.

What worked for me last year is not working for me this year.

I hired a running coach – Victor. He trains athletes to get maximum performance. Victor recommended I do some strange things to get faster. Get this: “Casey, you need to run slower – in lower heart rate zones.”

RUN SLOWER? TO GET FASTER? It is counter-intuitive and I have to tell you I didn’t swallow it at first. Eventually I agreed to try his program. Guess what? I am now running faster and injury-free!

What worked last year may not work this year.

The answer to the question: How do I attract clients and make more money in 2010 is simple.

1. Repeat what works.

2. If it isn’t working – do something different.

We need to refresh our marketing strategies to fit our 2010 culture.

If what you are currently doing to get clients is working, then simply repeat what works.

However, if you aren’t having the success you want – then maybe it is because your marketing strategies are out of sync with the culture in 2010.

In 2009 many therapists jumped on the internet with websites and online locator listings. But now there are literally thousands of therapists with websites. The internet has created more competition for you that you had before – especially in your local community.

It is time to take a moment – take a breathe – and rethink your strategies.

Your website needs to stand out among the other therapists in your area. How are you going to do that?

I’ve mentioned before that you need to offer something for fre.e (a “pink spoon” or a fre.e taste like the small taste on the pink spoon in the ice cream store) on your web site. Maybe it is an audio or “white paper” or, a really short video that engages your visitor.

But that was in 2009. Now the internet is flooded with “fre.e” Even fre.e isn’t enough to make your website stand out among the competition. You want your pink spoon to be CAPTIVATING.

As your web visitors gets to know you through your pink spoon, they can make a more informed decision as to whether to call you or the therapist around the corner. But by having a CAPTIVATING pink spoon, you will most likely look more engaging and appealing and your phone will be the one the client calls.

Stand out! Do what will work in 2010.

For step-by-step instructions on how to create your Pink Spoon, consider checking out “Pink Spoon Marketing for Therapists*” in our International Therapist Leadership Store at XXX

Step Up Your Game: Pink Spoon Small Group Coaching:

Want some advanced support to get your pink spoon completed? Get it done in just 4 weeks with my new hands-on, Attract More Clients Now with your Captivating Pink Spoon group coaching program starting xxx. Join me for seven sessions of group coaching to help you get that pink spoon out of your head and on your site. In just 4 weeks!

But wait to hear the rest! Pink Spoon Group members will also receive:

1. One half-hour personal strategy session with me, Casey Truffo to review your pink spoon concept.

2. One GOLDEN no-charge admission TICKET to my live, in-person 3-day event “How To a Bigger Difference in 2010: Marketing Makeover Magic” ”in southern California April 15-17, 2010.

3. A digital copy of our workbook: Pink Spoon Marketing for Therapists* – a 190 page, step-by-step manual to help you create your Pink Spoon.

4. An audio recording “How to Create CDs” from the Chill sessions – plus some cool ideas about how to get clients using CDs.

5. Our InTLI.com virtual assistant resource list of some people you might hire to help you with the technical parts of getting your pink spoon on your website.

Ready to get that pink spoon done and receive all those bonuses? Click here for more information.

So step one to attract more clients and make more money in 2010 is to get your website up and that Captivating Pink Spoon completed!

In the next issue, I will share another way to get refresh your marketing strategies to match our 2010 culture and earn more money.

Have a great week!

Committed to your success and with love and respect,

Casey

Question: How do I attract clients
and make more money in 2010?

Great question because what worked in 2009 may not work in 2010.

As you may know, I started running half-marathons last year. I walked most of my first one. Then I moved on to walk-running and then to running the 13.1 miles.

What worked for me last year is not working for me this year.

I hired a running coach – Victor. He trains athletes to get maximum performance. Victor recommended I do some strange things to get faster. Get this: “Casey, you need to run slower – in lower heart rate zones.”

RUN SLOWER? TO GET FASTER? It is counter-intuitive and I have to tell you I didn’t swallow it at first. Eventually I agreed to try his program. Guess what? I am now running faster and injury-free!

What worked last year may not work this year.

The answer to the question:
How do I attract clients and make more money in 2010 is simple…

1. Repeat what works.

2. If it isn’t working – do something different.

We need to refresh our marketing strategies
to fit our 2010 culture.

What worked in 2009 may not work in 2010

If what you are currently doing to get clients is working, then simply repeat what works.

However, if you aren’t having the success you want – then maybe it is because your marketing strategies are out of sync with the culture in 2010.

It is time to take a moment – take a breathe – and rethink your strategies.

Your website needs to stand out among the other therapists in your area. How are you going to do that?

I’ve mentioned before that you need to offer something for free (a “pink spoon” or a free taste like the small taste on the pink spoon in the ice cream store) on your web site. Maybe it is an audio or “white paper” or, a really short video that engages your visitor.

But that was in 2009. Now the internet is flooded with “free” Even free isn’t enough to make your website stand out among the competition. You want your pink spoon to be CAPTIVATING.

As your web visitors gets to know you through your pink spoon, they can make a more informed decision as to whether to call you or the therapist around the corner. But by having a CAPTIVATING pink spoon, you will most likely look more engaging and appealing and your phone will be the one the client calls.

Stand out! Do what will work in 2010.

For step-by-step instructions on how to create your Pink Spoon, consider checking out “Pink Spoon Marketing for Therapists*” in our International Therapist Leadership Store at www.intli.com/store/

Step Up Your Game:
Pink Spoon Small Group Coaching:

Want some advanced support to get your pink spoon completed? Get it done in just 4 weeks with my new hands-on, Attract More Clients Now with your Captivating Pink Spoon group coaching program starting January 28th. Join me for seven sessions of group coaching to help you get that pink spoon out of your head and on your site. In just 4 weeks!

But wait to hear the rest! Pink Spoon Group members will also receive:

1. One half-hour personal strategy session with me, Casey Truffo to review your pink spoon concept.

2. One GOLDEN no-charge admission TICKET to my live, in-person 3-day event “How To a Bigger Difference in 2010: Marketing Makeover Magic” ”in southern California April 15-17, 2010.

3. A digital copy of our workbook: Pink Spoon Marketing for Therapists* – a 190 page, step-by-step manual to help you create your Pink Spoon.

4. An audio recording “How to Create CDs” from the Chill sessions – plus some cool ideas about how to get clients using CDs.

5. Our InTLI.com virtual assistant resource list of some people you might hire to help you with the technical parts of getting your pink spoon on your website.