Comments on: Is This Niche Too Small?

By: Casey Truffo

Casey Truffo — Wed, 14 Apr 2010 23:17:50 +0000

OMG Buck – I LOVE THAT!!!!

By: Buck Black

Buck Black — Sun, 11 Apr 2010 02:45:06 +0000

My niche is working with truckers who are over the road. I help with anger, stress, and relationship problems. My clients really love the niche!

By: Casey Truffo

Casey Truffo — Wed, 07 Apr 2010 15:44:40 +0000

Hi Bobby,
This is the age of anxiety – that is for sure. If you decide to specialize in anything – the questions are: 1) How does my CLIENT describe their pain (rather than a how I do or the DSM diagnosis)? and 2) How will I attract my ideal client?
Make sure whatever you pick is something that you LOVE and that people are looking for.
Hope that helps!
Casey

By: Bobby

Bobby — Wed, 07 Apr 2010 13:59:04 +0000

Hi Casey,

Interesting question….I was thinking about specializing in social anxiety, any feedback?

By: Samuel L. Sharmat, MD

Samuel L. Sharmat, MD — Mon, 05 Apr 2010 16:51:43 +0000

Thanks, I’ll keep it under consideration as I move forward.

By: Casey Truffo

Casey Truffo — Sat, 03 Apr 2010 04:37:40 +0000

Hi Samuel,
I wish I could give you advice on how do that in a short blog comment! But I think that would do us both a disservice by trivializing a worthy and lofty goal/plan. I think that would require more analysis and individual attention.
Hugs,
Casey

By: Casey Truffo

Casey Truffo — Sat, 03 Apr 2010 04:33:07 +0000

HI Jen,
Wow – you really have a wealth of experience to share.

By: Casey Truffo

Casey Truffo — Sat, 03 Apr 2010 04:31:09 +0000

Deborah,
Congrats on all you are doing! And yes, it is a great problem to have. Just make sure you create both businesses in a way that is sustainable for you. (aka you don’t burn out over the long run.)
Big hugs,
Casey

By: Casey Truffo

Casey Truffo — Sat, 03 Apr 2010 04:29:11 +0000

Barbara,
It all sounds lovely!
Casey

By: Deborah Tucker

Deborah Tucker — Fri, 02 Apr 2010 01:58:49 +0000

Casey — I’ve followed your work for years, and then participated (in the background) in last summer’s Beyond One to One series. So helpful! So now I have two careers, but only one niche. My main work is my practice, which is thriving, and enriched by several other therapists who sub-let from me and are happy to see clients who aren’t the right fit for me, or need different hours.

My new niche is helping therapists find and use all of the tools, technological and otherwise, that are out there to help them grow their practices. I help therapists take your great advice and put it to work, step by step, in the most efficient ways possible. My product funnel is very “flat” for now, but I have lots of good ideas in development. My website is now up and running, and slowly gaining new members. The information products will be posted as I am able, and I may give these early members the chance to try them out for free in exchange for feedback. I am very excited.

It’s hard to grow a new business when you’re very busy with the current business, but hey, it’s a good problem to have, right?