Over the past several years, I have discovered that therapists, coaches and healers tend to fall into one of four types of marketing personality types:
- Introverts
- Technology Lovers
- Creatives
- Extroverts
In the last article, I discussed the Introvert Marketing Personality Type.
In this article, we’ll take a look at what I call the Techno Lover Personality Type. Over the next two weeks, I will publish articles on the Creatives and Extrovert Marketing Types.
Who are Techno Lovers?
Techno lovers are great analytical thinkers. They like puzzles and love to solve problems.
And they love technology.
Techno lovers can get excited about websites, the internet, and high tech gadgets.
They tend to purchase things and spend time on the web. They aren’t at all afraid of what they don’t know – it excites them and they really love learning.
The Techno Lover’s Two Biggest Marketing Challenges
1) Creating a technological marketing strategy – such as a website or blog can be a lot of fun. It can almost be addictive. It is important for the Techno Lover to know when to “step away from the technology” and consider a project “complete” (at least for now.)
2) Sometimes, with Techno Lovers, the marketing effort is about “the game” – the game of “How can I get people to visit my website?” Let’s remember that you want more than people to visit your website – you want to convert that prospect into a person scheduling an appointment.
The Overview of How To Market Your Practice As A Techno Lover:
1) Make sure your website is 80% about the client and only 20% about you and your services. Remember – the client cares most about “Do you get me?” Your experience and credentials are usually only interesting to a prospect once they believe that you understand them and “get them.” In fact, in all your web marketing – speak to the client. Let them know you understand their pain and want to help them.
2) Put audio and/or a short video on your website. Let your prospects get a sense of who you are and what you look like or sound like. This will give them the opportunity to decide if they want more from you. (Note: If you do decide to have audio or video, make it so they have to click on something first instead of it coming on automatically when they come to your website.)
3) Let the web visitor have the opportunity to make an appointment with you over the web via an online appointment manager/scheduler.
4) Have something free that you will give away to your web visitors in exchange for their email address. Create an online newsletter – something of value to your ideal client – that comes out monthly to your email list.
Technology is wonderful and if you enjoy it, then you are very lucky. The number one way we will attract clients in the coming decade will be with technology – and you will be way ahead of the curve!
Until next time, I wish you continued love, blessings and success!
P.S. Stay tuned – next time we will discuss the “Creative Marketing Personality Type.”
P.S.S. Did you check out the free bonuses given to those coming to the workshop? You can at: http://www.BeAWealthyTherapist.com/2007Workshop/
