What would do with extra money for the holidays?

Gosh, it is only a few weeks until our Build Your Full Practice 2-day Workshop in Houston, Texas! Bob, Maria, Cynthia and I are really excited and can’t wait to meet everyone!

Several of you have asked very good questions about the event so I thought I’d answer them in one place.

Here are some of the questions I am asked…

1.) “Your workshop price is $277 and I see it will go up to $350 soon. That is a lot of money for me right now. Is it worth it?”

Boy, I have been there – struggling with finances. So you want to make sure that you will have a good return on your investment. That is good business. Let’s look at the numbers.

On average, people who attend the workshop gain at least 5 new clients in the first 6 months. (Many do much more than that and some do it in the first few weeks.) But let’s be conservative here and say 5 new clients in the next six months.

Let’s say each client stays with you for 10 sessions. (For many therapists, clients stay for a year or two or longer but again we are going to be conservative.)

And say you charge $100 a session. (Not enough? No worries – in the workshop we will show you how to charge much, much more if you wish but we are underestimating for the purposes of this example.)

When we do the math:

5 clients x 10 sessions x $100 = $5,000 added to your bottom line

By attending the workshop and implementing what you learn, you could earn an additional $5,000 – maybe even by the holidays.

What would you do with an extra $5,000? And just think if your clients stayed longer than 10 sessions or you charged more or you put in a bit more effort? Just imagine how much more you could earn. It could transform your practice.

And you could learn this for an initial investment of only $277. (Although we are almost sold out at that rate, it will be going up to $350 soon.)

Since my second month after being licensed my practice has been full, which for me means betweentwenty-five to thirty-two clients a week. My income is far more than I imagined; I love working with my client base; and I am not on any insurance panels. I also want to share with you that I am not that organized. I have consistently, but rather haphazardly, applied the principles that Casey teaches. I can’t imagine where I would be had I been able to apply all that she teaches in a logical, consistent way!

I sat where you are sitting a little over a year ago, and I know, without a doubt, Iwould not be enjoying the level of success that I am had it not been for my work with Casey.”

2) “Can you guarantee I will make that?”

You will learn the skills and the scripts to make that and much more. But no, I cannot guarantee you will because it takes your implementing what you learn at the workshop in order for you to reap the results. But if you are even reasonably motivated, you can increase your private practice income substantially. Further, we do have a guarantee for the workshop – if by noon on the first day, you don’t believe it is worth your investment, we will cheerfully refund you the price of the workshop.

“I have taken Casey’s in-person workshop and just bought her book, and both are excellent! I am still trying to perfect my marketing plan, and there is some trial-and-error as I do my signature talk, send my newsletter, revise my website, and do my keep-in-touch strategies — all as an Introvert!

But I’m doing pretty well, I must say, after resigning from ALL managed care panels a few months ago after being in full-time practice for just over 3 years, and I owe much of my success to Casey’s techniques. Listen to her!”

3) “Marketing myself makes me feel so uncomfortable because I am strong introvert. Can you really help it be easier for me?”

Yes, we will show you the exact way that I worked through my shyness and was able to build a six-figure practice. And it isn’t all about meeting people you don’t know at stuffy meetings or giving speeches. We will show you 17 different ways to market your practice – and we will show you what will work best for your individual personality type. By the way, I wanted to remind you of something. You are not marketing yourself! You are marketing the fact that you help some people reduce their pain.

By letting people know what pain you help to reduce, you are giving people hope…hope that they can be out of pain. You empower them to take charge of their own emotions and relationships. In this workshop, we will show you how toidentify your ideal client and help you learn to speak more easily about what you do for a living.

“I never thought I would enjoy marketing. I am feeling really excited about my marketing and my growing practice and myself”

4) “I have tried marketing seminars before. How is yours different?”

In this workshop, I will focus not only on building a dynamite marketing plan but also on three other areas that tend to keep therapists from reaching their dream of that ultimate private practice. We address the old limiting beliefs about money and worth that can keep us from easily setting, negotiating and collecting good fees.

Most people see an increase in their income right away as they begin to release some of these outdated beliefs. Second, we help you lose that “tongue-tied” feeling when people ask you what you do. You learn to say it in a way that is easy and effortless and prompts people to ask you more about what you do.

Finally, we make sure the marketing plan uses your personality, talents and gifts – even if you are a strong introvert. This is not a one-size-fits-all plan. It is more like a buffet. You select the activities for your plan that suit you and your personality.

“Casey! You ROCK! I am still trying to figure out exactly who my ideal client is..so, last Thursday I only made a couple of “Casey” changes on my Psychology Today listing and…holy smokes! I had two new clients (cash pay) start today and 13 alerts over the weekend! I am dead serious! Here I grow!!!! Cheri Flake, LCSW

The fifth question I am often asked is …

5) “I am just starting my practice. Would this workshop be for me?”

If you want to start to build the practice of your dreams, now is the perfect time to start. If I had known these 17 techniques, it would have saved me a lot of money and heartache as I tried marketing strategies that did not work. This workshop will help you develop the business and marketing skills to get you started on the right foot. However, if you are currently in graduate school, you may wish to take the workshop at a date closer to opening your practice.

“Thanks to your techniques, I had 5 intakes this past week! I used to average 1 per month. I’m glad Ibit thebullet and dove into full-time private practice!”

If you have any other questions, feel free to call us at 949.309.2590

Can’t wait to meet you in person!

Blessings,
Casey

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