Today I had the pleasure of talking to three different people – two therapists and a coach – from different places in the world.
While these three individuals didn’t know each other, they all asked me the exact same question:
“How can I make more money in this economy?”
This made me smile. As I look back I realize just how far we’ve come. We as a profession are starting to stand up for ourselves. We know what we do is valuable and we know we are worthy of a good (great?) wage. It is such a delight to witness.
But then, like Callie, Jack, and Anne asked me today – “How do we make more money?”
Jay Abraham, the ‘father’ of marketing taught us that there are only three ways of increasing your income:
- Increase the number of clients.
- Increase the average size of the sale per client. (your fee).
- Increase the number of times clients return and buy again.
That seems simple at first – but think about it.
In your current in-office practice, you can try and attract as many clients as you can fill in your appointment book. But eventually you will have your caseload full. Initially that is great news. Then reality hits. You won’t be able to increase your income once you are full.
Unless … you raise your fees. Now that is a whole other article, but for now, there will come a time when you can’t practically raise your fees anymore. So, again, your income reaches a maximum.
But wait. What about increasing the number of times the client returns and purchases your service? It would of course depend on what is in the best interests of the client. There could be some sticky legal and ethical issues there.
So, in a downturn economy, it can be hard to do all three of the actions Jay Abraham suggests.
Or is it?
What if you had products to sell via your website to your target market? What if you were able to attract more people to your website where you sold information products such as CDs, mp3 audios, ebooks or books? And if you had several products at different prices, you may have customers buying multiple times.
This is the best of all worlds. You help more people than you could squeeze into your office in a week, month or year. The potential to earn much more income per year is a real possibility.
This is only one of the reasons I want to teach you about how to create a multiple streams of therapy income business.
Interested to hear more?
Join me for a no-charge teleclass – Multiple Streams of Therapy Income – Monday, June 1, 2009 at 4 p.m. Pacific/7 p.m. Eastern.
What I hope to share on this call:
- The so cio-cultural changes in the way the general population views therapists and therapy.
- Why I see this economy is our "gift in dirty paper" – with an extraordinary opportunity for our profession.
- An overview of what your multiple streams business could look like.
- Your first step if you are ready to explore a multiple streams of therapy income.
You have probably heard me talk about Pink Spoon Marketing – well that is just the beginning.
Curious? Reserve your seat now and please share it with your colleagues. Can’t make it? No worries. Sign up and we will send you the recording.
http://www.therapistleadershipinstitute.com/multiplestreams/
Can’t wait to share this with you! This is going to be an amazing new adventure!
Oh I forgot to finish about Callie, Jack and Anne. All three had an idea of selling a product and all of them were about to make the same costly mistake. Yikes! I am so glad they talked to me first.
But it reminded me that mistakes in the beginning can be expensive – in time and money. So on this call I will be talking about the one thing you DO NOT want to do when starting a multiple streams of therapy business.
Again, to sign up to listen to the call (or the recording), please visit http://www.therapistleadershipinstitute.com/multiplestreams/
