The time to become less dependent on
insurance companies is here.

Dear Therapist Colleague,

I believe you can have a very successful practice – both with cash-paying clients in your office and/or by adding additional income streams. Yes – even now – even in this economy.  If you are interested in learning how to have more income in your practice, please read on… I have put together a special offer of two of my most popular teleclass recordings with one goal in mind – to show you how to have more money in your pocket.

Audio #1: Multiple Streams of Therapy Income Overview

Audio #2: Don’t Take Insurance?

Let’s see what is possible ….

This unique bundle set includes our two most popular audio trainings designed to help you build your cash practice. (Please note this is a time-sensitive offer. We will have these recordings available in our store but not bundled together at this price. This price is good through 12/31/09 only)

Audio #1: Multiple Streams of Therapy Income Overview.

Jay Abraham, the ‘father’ of marketing taught us that there are only three ways of increasing your income:

1. Increase the number of clients.
2. Increase the average size of the sale per client. (your fee)
3. Increase the number of times clients return and buy again.

My thought is that this concept seems simple at first – but think about it…

In your current in-office practice, you can try and attract as many clients as you can fill in your appointment book. But eventually you will have your caseload full. Initially that is great news. Then reality hits. You won’t be able to increase your income once you are full.

Unless … you raise your fees. Now that is a whole other Oprah, but for now, there will come a time when you can’t practically raise your fees anymore. So, again, your income reaches a maximum.

But wait. What about increasing the number of times the client returns and purchases your service? It would of course depend on what is in the best interests of the client. There could be some sticky legal and ethical issues there.

So, in a downturn economy, it can be hard to do all three of the actions Jay Abraham suggests.

Or is it?

What if you were able to attract more people to your website where you sold information products such as CDs, mp3 audios, ebooks or books?

And if you had several products at different prices, you may have customers buying multiple times.

This is the best of all worlds. You help more people than you could squeeze into your office in a week, month or year. The potential to earn much more income per year is a real possibility.

This is only one of the reasons I want to teach you about how to create a multiple streams of therapy income business.

Key Points we discussed on this call:

• The socio-cultural changes in the way the general population views therapists and therapy.
• Why I see this economy is our “gift in dirty paper” – with an extraordinary opportunity for our profession.
• An overview of what your multiple streams business could look like.
• Your first step if you are ready to explore a multiple streams of therapy income.

If you are considering a multiple streams of therapy income business, start at the beginning. Get the big picture of why now is the time. (Please note this is a time-sensitive offer. We will have these recordings available in our store but not bundled together at this price. This price is good through 12/31/09 only)

Audio #2: Don’t Take Insurance?

Has this happened to you? You speak to a potential new client. It looks like a good fit for both of you. Right before you schedule the appointment, they ask “Do you take insurance?”

Now what? Can you turn that client into a fee-for-service client?

Is it true that everyone wants to use their managed care or PPO insurance these days? There is some truth to that. Many, many people ask about it. There will always be some people that want to use their insurance.

Here at INTLI, we have researched and tried different approaches to dealing with the issue of insurance for years. We have developed some ways to answer the question “Do you take insurance?” that have our clients building full practices without taking insurance – even now – even in this economy. If you are experiencing frustration with the number of people that call you and ask to use their insurance, then this recording is for you.

You will learn how to answer the question “Do you take insurance? in a way that should have you attracting more fee-for-service clients. Does it work? Let me show you the statistics we accumulated from working with thousands of therapists.

On average, 50% of the people who called and asked about insurance were open to hearing why the therapists did not take insurance.

When told why the therapist did not take insurance, 80% of the prospective clients became fee-for-service clients – opting not to use their insurance and to pay out-of-pocket. That means when 20 clients called and asked about insurance, ten wanted to hear why the therapists did not take insurance. And of those ten, eight opted to go ahead and pay cash and not to use their insurance.

What is the secret to this success? There are five important parts to get the client – even when it seems that all your prospects want to use their insurance.

1. Your mindset. How you think and feel about insurance directly affects what type of clients you attract.
2. Your answer to that question. It is imperative that you have a well crafted answer to the question, “Do you take insurance?”
3. Your specialty. To attract people who don’t wish to use insurance, they need to know you understand their specific and unique pain.
4. Your words. Many people will pay out-of-pocket for therapy if they really, really believe you “get them” – even if you don’t take their insurance.
5. Your target market. If you want to create a healthy for-profit practice with cash-paying clients, it is a good idea to market in an area that will support that.

Get this uniquely crafted two-audio set today for a low price!

These two single-topic, focused audio sessions were originally offered by me, Casey Truffo, as live teleclasses or small-group coaching class. Each session was designed and held with the goal of generating a tangible result: Building Your Cash Practice! Now you can get both – at this exclusive discounted price of $27 or $37.

(Please note this is a time-sensitive offer. We will have these recordings available in our store but not bundled together at this price. This price is good through 12/31/09 only)

After you listen to them, then please write and share your story. I can’t wait to hear about your successes!

Hugs,

Casey