Want New Clients?
Follow These Proven Steps to Easily Attract More Clients
with Easy Community Presentations.
** Note: Special, limited time, celebration offer just for our InTLI community. **
Dear Therapist Colleague:
Attracting new clients is a challenge today. No question about it. The Internet is so crowded with therapists competing for clients. The flight to the internet has opened up a huge opportunity for you to get clients from the way we used to – before the internet – by becoming better known in your community.
Speaking is the most cost-effective way to attract new clients.
In your community, there are many organizations that are looking for speakers. By offering an easy, low-stress presentation, you have the opportunity to market to a roomful of prospects – all who have the problem that you are addressing in your presentation. How is that for an effective use of your time?
From Frustrated, Confused or Nervous to Confident, Organized, and Easy
But if you don’t know how to get a speaking engagement, it can seem overwhelming. What will you talk about? How much to prepare? These questions will stop many therapists in their tracks. I have found that most private practitioners work too hard and prepare too much for a community presentation. Plus they leave the event wondering if they will ever get an inquiry call from anyone in the audience.
There is an easier way. You do not need to work so hard.
It can be so much easier – like facilitating a group discussion. Here are the steps:
1. Contract program directors of places you’d like to speak.
2. Offer a couple of talk titles.
3. Follow up with the program director at least 4 times. (It is a volunteer position and program directors are often overworked.)
4. Prepare the talk after you get the gig.
5. Instead of giving a lecture at the event, create an interactive group discussion.
6. Make sure you have a follow-up plan to invite the attendees into your practice.
These steps are simple and I would love to go into depth with you to show you exactly how to do them.
I created this program one year ago share with private practitioners like you how to get the most (fun and referrals) from this effective marketing activity. This is one of the main ways I used to build my practice – and it works today too. Please watch the video below or read on to learn about this listen-and-learn, downloadable audio program:
How To Fill Your Appointment Book With Speaking.
(Click the arrow below to see the video.)
Special Celebration Offer from Casey Truffo
- How To Fill Your Appointment Book with Speaking
Why Are Speaking Engagements A Great Way To Build Your Practice?
Speaking helps people get a sense of what it would be like to be in your office – spending time with you. We know that “attunement” is the best predictor of positive therapy outcomes. Imagine if you could give a roomful of people that sense of attunement during a community presentation? Imagine what that could do to build your practice.
- Reframing a presentation as facilitating a group discussion rather than a lecture helps you to relax and creates a bond with the audience. You can be yourself. People love that.
Speaking uses the interpersonal skills you use every day.When you structure your talks in a way that allows for a lot of interaction, people get invigorated. This can be easy when you don’t try to be a ‘presenter’ but just be yourself – as you are in session.
Speaking allows you to connect face-to face. Our culture is longing for connection. Community presentations give people a chance to get out of their homes, meet with one another and with you. Providing a place for people to connect means they will connect with you too.
Speaking builds your credibility in your community. One of my objectives when presenting is to be perceived as the ‘approachable expert.’ You can do this with a ‘signature talk’ and your natural curiosity and compassion to connect with the audience.
Speaking can be a very efficient use of your marketing time. Addressing a roomful of people who have the problem you help with is a great way to maximize your marketing time.
Speaking connects you with potential referral sources. Give a presentation and build not only your prospect list but audience members (and the organizers) will remember you and consider you for referrals.
Speaking can be fun. Are you rolling your eyes at that? Well, it can be easy and fun when
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What will we cover in these 4 audio sessions (90 minutes each)
How To Fill Your Appointment Book with Speaking audio program:
| These four sessions will be filled with a lot of nuts and bolts content that you can implement right away. Here is a sampling of what we’ll cover… 1. Mindset Shifts about Speaking as a Marketing Tool:
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2. Get (schedule) the speaking engagement
- The pros and cons of doing the talk on your own or to find a group and offer to present to them.
- How to get a venue and advertise your own talk
- How to best handle the registration process if you hold your own event
- How to find groups or organizations to bring you in as a speaker
- Who to contact at the organization – and a two-pronged approach to connect with him or her.
- How to reach out if the program director doesn’t respond quickly to your inquiry
- A sample letter you can model to send to program directors inviting them to have you speak
- Questions to ask the sponsor of an event so you know your audience and what to expect
- Whether to speak for free or for a fee
3. Preparation
- How to create attractive talk titles
- How to modify your talks for varying lengths of presentation
- How to reduce your preparation time
- How much content you really need (It is usually much less than you might think.)
- How to easily create a handout quickly
- How to create a feedback form that has the audience asking to connect further with you
- Your “follow up” plan for after the event. (This is the key to get clients from the presentation.)
4. Delivery
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6. Follow Up
- Why this is the key to getting clients and how to do it in a non-intrusive way. (In fact I will show you how to have them ask you to contact them.)
- How to create the ‘follow up’ plan so you make sure those that want you, find you.
How does the Fill Your Appointment Book with Speaking teleseminar program work?
The program consists of 4 downloadable audio lessons – listen through your computer or download to your iPod. Listen once, do a presentation and then listen again. I bet you will learn more each time you listen.
What is the tuition?
This four part audio program currently sells for $147 (if you pay in one payment) or two payments of $77 (one payment now and one in 30 days.) But if you order before April 1, 2011, I hope you will take me up on this …
SPECIAL CELEBRATION OFFER: Order today for nearly 50% off.
For one week … you can order this extraordinary program for nearly 50% off. In fact, just pay one payment of $77 and I will pay the second. So, your final cost; $77. (Please note this special offer expires on Friday, April 1, 2011.)
My intention is make this as affordable as possible. The fee for this program ( for four 90-minute sessions packed with content) is less than it would cost to see a therapist for one sessions. In fact, it works out to about 20 cents a minute.
There is more with the Special Celebration offer! You will receive these additional free gifts with your purchase:
Gift #1. Charging Your Right Price – Without Feeling Greedy: a one hour audio recording from business coach (and spiritual teacher) Mark Silver.
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Charging money for helping people can be a very sticky topic. The people who need the help really need it, and yet you also need to be supported and do well. Is it okay to make a profit? How do you set prices so that you feel good about it, without feeling like you are abandoning your desire to be in service to people?
Plus, the big question, how can you even charge anyone anything when your best work is an inspired gift that comes through you? >We will dig into the problem with sliding scales, the concept of price resonance and a heart-centered way to approach pricing. You’ll discover space in your pricing for your own needs and for your clients’. |
| Mark Silver is the business tenderizer and Sufi spiritual nut who founded Heart of Business (http://www.heartofbusiness.com) nearly ten years ago. Mark is the author of six different books and programs, as well as a blogger in the business section of theHuffington Post. He and his team have worked with thousands of self-employed professionals to help them find a heart-centered and effective way to do marketing, sales, strategy and just plain doing well in business, while making a real difference in the world. | |
Gift #2. How to Become a Magnetic Speaker and Attract More Clients with (my presentation coach) Diane Legrow..
Speaking in public is a daunting challenge for most therapists and other coaching and counseling professionals whose comfort level and expertise is in helping patients one to one and in small groups. Dianne Legro has heard hundreds of professionals in healing and helping professions tell her so. Join us in this fascinating informative look at the many ways speaking has changed to create the perfect opportunity right now for therapists to step out authentically and be successful speakers while, yes, feeling good about being onstage! This will transform your ideas about your own possibilities and give you the tools to begin successfully taking your practice to the next level by speaking in public to groups right where you are.
Dianne Legro is a leading coach in the field of embodied learning, voice empowerment, and authentic public speaking. She is a sought after specialist who offers coaching and business mentorship to individuals and teams who wish to speak to groups, to lead others and have a practice filled with ideal clients. Dianne’s coaching program develops your unique signature presence and provides consulting resources, tools, techniques and methods that help define your best strategy for success. www.DianneLegro.com
Who should consider this program?
Private Practitioners who..
- Might consider speaking if they knew how to manage their nerves
- Who have given presentations in the past but felt exhausted afterwards
- Are looking to increase their credibility in their communities
- Want to know how to prepare less and have more fun at a talk
- Are looking for ways to increase their confidence in front of groups
- Would like to know how to convert audience members into paying clients
- Are tired of trying to keep up with the internet ‘hamster wheel’ of marketing.
Do you offer a guarantee or CEUs?
There is no money-back guarantee or refunds offered for this program. I have outlined the topics and content I plan to deliver and feel confident that this program will meet your expectations. If you have questions or are wondering if this is the right program for you, then please give us a call at 949.309.2590 ext 0 or send us an email at Support[at]InTLI[dot]com - and please replace the [at] with @ and [dot] with, well, a dot) – and we can look at your options. Sorry, we are unable to offer CEUs for this program.
If not now, when?
If it is time for you to get back into your community – and to connect with people who need you – in a way that allows you to use your best skills, then I look forward to hearing your successes! And if you feel our program might serve you, then join us and I look forward to sharing all this with you soon.
I can’t wait to share this with you.
To your success,
Casey
- Casey Truffo – The Therapists Business Coach
P.S. You have learned a lot about marketing and the internet. Isn’t it WONDERFUL that Community Marketing is making a come back? This is what you as a therapist do best….share your wisdom, your hope and simply connect with those who need you. This is your year – no new technology – no rushing to figure out how to get on the web – just being you … and connecting with those who need you.
As always, I am holding the vision for you.