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On this audio file you will learn…

How to answer the question “Do you take insurance?” in a way that should have you attracting more fee-for-service clients. Does it work? Let me show you the statistics we accumulated from working with thousands of therapists.

On average, 50% of the people who called and asked about insurance were open to hearing why the therapists did not take insurance.

When told why the therapist did not take insurance, 80% of the prospective clients became fee-for-service clients – opting not to use their insurance and to pay out-of-pocket. That means when 20 clients called and asked about insurance, ten wanted to hear why the therapists did not take insurance. And of those ten, eight opted to go ahead and pay cash and not to use their insurance.

What is the secret to this success? There are five important parts to get the client – even when it seems that all your prospects want to use their insurance.

1. Your mindset. How you think and feel about insurance directly affects what type of clients you attract.
2. Your answer to that question. It is imperative that you have a well crafted answer to the question, “Do you take insurance?”
3. Your specialty. To attract people who don’t wish to use insurance, they need to know you understand their specific and unique pain.
4. Your words. Many people will pay out-of-pocket for therapy if they really, really believe you “get them” – even if you don’t take their insurance.
5. Your target market. If you want to create a healthy for-profit practice with cash-paying clients, it is a good idea to market in an area that will support that.