Move From Learning to Action to New Appointments

Attention: Conference Attendees…Attending the conference was a fantastic beginning! Now let’s get your phone ringing.

The clinicians who take action and implement what they’ve learned at the the conference will be the ones with new clients.

Make the most of your conference investment.

Move from learning to implementation with our newest telegroup series:

Your Practice Building Conference
“STICK TO IT PLAN”

A “quick-start” group to get your marketing plan moving – 4 weeks – 4 classes – starts Thursday Nov 5, 2009

Conveniently delivered over the phone and internet – no traveling!

What fun the conference was!
Now let’s get your marketing jump started.

Dear Conference Attendee,

Has this happened to you? You attended a conference, took great notes, got excited …. and then went home – back to your real life. Back to your practice, your family, and the chores of daily living.

You had great intentions. You were all set to use the information you learned but, well, you simply didn’t get around it. And the weeks started to go by. Finally you started to implement what you learned but you just weren’t as motivated and you once were. And it wasn’t as much fun.

This happens all the time – I call it “post-conference let-down” and I don’t want it to happen to you this time.

“Casey, how could a busy person like me jump-start my marketing?”

I know you are busy. You have your work, and your family and if you are like many therapists, you are probably the caregiver to someone else as well. And with the holidays right around the corner, it will be easy to let your regular life take over and push your marketing to the back burner.  You don’t have to have a psychology degree to know what happens when we put things off. It becomes easier to put them off again – and before you know it it will be next year, or next spring. Then what?

But you just spent a lot of money learning over 20 hours of tips and strategies from practice building experts You owe it to yourself to take that information and make it work for you.

Please don’t push this to the back burner. We still have over 60 days left in this year- that is over two months. Please don’t waste it.

Make the most of your conference investment.


We want to help you fill that appointment book!
That is why I am inviting you to join me for a first-ever, conference follow-up program – our  4 week “STICK TO IT” program.

This “quick-start” program will make the most of your current energy, and help you use that energy to start attracting clients with the strategies you just learned - and it is also the answer to post-conference let-down.

This is the answer to post-conference let-down and any overwhelm you might feel!

You don’t have to do this alone!
Why do you need this program?
First, the strategies you learned at the conference work now – so let’s get them working for you now. Things change as you know and you don’t want to try and implement outdated strategies.
Second, your prospective client is out there – online and in your community. Help them know you are there for them. Whether you do this as a speaker, community networker or by creating products to sell or give away, you want to let people know how to reach you.
Further, in a group setting, you will have the opportunity to be supported and kept accountable by me (your coach) and your fellow group members. We have found lifelong freindships formed as like-minded clinicians connected in our groups.

Does your prospective client know you are there for them?

So who is this group for?

This group is for anyone who is ready to get started (or get more focused) with their marketing plan. If you say any of these to yourself, the I highly recommend this group for you…

1. I need more clients.

2. I have some fear around marketing my practice.

3. I find myself procrastinating when it comes to marketing my practice.

4. I work well when I am held accountable.

5. I’d like a process to help me stay focused

6. I want to create (or improve) my website and internet marketing plan.

7. I want to get more referrals in my community.

8. I want to connect with other success-minded clinicians.

9. I learned a lot at the conference and I am afraid I will just let it go without acting on it.

If any of these ring true for you, then you will want to consider joining us.

How does this “Stick to it Plan” work?

Simply put, this is a 4 session group coaching program – held over the phone just like the conference. You will be invited to set goals for each week and then track your progress. You might have a large goal – like finally getting that website started. Or your goals may be smaller – such as reconnecting with two former referral sources. It doesn’t matter the size of your goals, we just want to help you get started – or get moving. As we all learned in high school physics, an object in motion tends to stay in motion.

You will be given a marketing plan blueprint checklist so you can lay out your plan. Then each week if you like you can email me your goals and how you did on last week’s goals. This is not mandatory but can help many stay on track. Then on the calls I will work with 3 to 4 people via “hot seat coaching.” I think you are going to love it!

Here are some examples of what you could do in just 4 weeks – before year-end!

Of course you don’t have to do all of these. But just imagine if you could write out your 6-month marketing plan so you know what to do each week. How cool would that be?

Maybe you want to find a networking group, or refine your ideal client, or add some new features to your website, or research speaking engagements, or consider multiple streams of income, etc. Get the idea?

The possibilities of what you could choose to accomplish in these four weeks are endless. You get to use your gifts and what you learned at the conference. We just want to help you start (and continue) moving.

Almost every presenter said the key to success is “Just do it”

Being a business coach is a lot of fun for me. Sometimes it is about teaching people how to attract clients. But more fun for me is help people begin the implementation of their marketing plan.

Because what we find is that the real answer to attracting clients is having a focused, action plan.

That is why I brought all these experts to you at the practice building conference. I wanted you to know WHAT to do – and get started on building your you own marketing plan.

I recommend you make a plan for the next 6 months. Document your goals, identify your marketing activities, and then calendar your marketing tasks so you know what to do and when. Then each week, take action. Just do it.

It is a LOT more fun when you can work on your marketing plan in a group with support.

“All right, Casey, I get it. I don’t want to be left behind.

So it is time to get your plans in place and start moving toward that full practice or multiple streams business you really want.

This is your chance, for a fee of $247, to take what you learned and begin to implement it while you are still excited about doing so. And while the information is still fresh in your mind and heart. Plus you can listen to any conference presentations you missed and stay current. This is your opportunity to do what you may not have before – implement what you learned at a conference with group support.


“Stick To It” – offered in this quick-start format

4 weeks – 4 classes

Starts  Thursday, November 5 (and goes for 4 weeks skipping Thanksgiving)

9-10 a.m Pacific…noon-1 pm Eastern

conveniently delivered over the phone and internet – no traveling!

In this teleseries group, here is how it will work

  1. You will get a marketing plan blueprint checklist you so you can map out your marketing plans.
  2. We will meet weekly for one hour. If you miss a class, you will have the recordings so you can still stay accountable.
  3. Each week you can email me your goals and progress so we both can see how it is going for you.
  4. On the group calls I will be doing “hot seat coaching” for 3 or 4 people so you can grow as others do.

As I said, my goal is to help you “just do it.”



This “Stick to IT” plan won’t be your basic “teaching teleclass.” It is your chance to build your dream. You will be documenting what you want to do and then tracking your progress each week. I will be there for support and encouragement and to help you stay on track.

Stick to It Program

4 weeks – 4 classes

Starts Nov 5, 2009 – Thursdays

CLICK HERE TO MAKE ONE PAYMENT OF $247

Prefer to pay in two installment payments of $127 each?

CLICK HERE TO MAKE TWO PAYMENT OF $127

Location: Anywhere! You can attend via phone or computer – or listen later to the recordings via your computer. You can download them and listen on your MP3 player or create CDs to listen to.

Dates: 4 weeks – Thursdays,
Nov 5, Nov 12, Nov 19, Dec 3

Time:

  • 9 – 10 am pacific
  • 10-11 am mountain
  • 11-noon central
  • noon-1 pm eastern
  • 4pm – 5pm GMT/UTC
  • or find your time zone here: 

All classes will be recorded and available for download.

Tuition: $247

CLICK HERE TO MAKE ONE PAYMENT OF $247

Prefer to pay in two installment payments of $127 each?

Make your first payment of $127 and in 30 days, we will automatically

charge your credit card the second payment of $127.

* The installment plan includes a few extra dollars that the bank

charges us to make these payments.

CLICK HERE TO MAKE TWO PAYMENT OF $127

Cancellation Policy: You can apply your tuition payment toward another product, service or future event. Sorry, but no monetary refunds will be given. We can’t wait to have you on the series!

Please join me for Stick to it Program – and be a part of International Therapist Leadership Institute history.

Attract the clients you really want


One final question. Imagine it is December. Where do you want to be in your marketing?

Do you want to have a plan in place you are implementing (or have set to implement in January?) If so, please join us!


Stick to it Program

Starts Nov 5, 2009 – Thursdays

9-10 a.m Pacific…noon-1 pm Eastern

All classes will be recorded and available for download.

Tuition: $247

Call our office today at 949-309-2590 to register or register online for this 4-session “Stick to it” Teleseries group.

I am so excited about sharing all this with you! You can implement what you learned, have some fun, and leave inspired! How cool is that?

I can’t wait to talk to you then!

Blessings to you,

Casey Truffo, MS, MFT

CEO, Founder & Mentor Coach

International Therapist Leadership Institute

P. S. Click here to register or call us at 949.309.2590 if you have questions or want to register over the phone.

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