What worked in 2009 may not work in 2010.
Question: How will you attract more clients and make more money in 2010?
Answer: Stand Out from Your Peers. Make Your Website More Captivating.
What worked in the last decade to attract clients may not work in 2010. To attract the clients you want, refresh your internet marketing strategies (before all the other therapists do).
Dear Therapist Colleague,
In the past few years, many therapists jumped on the internet with websites and online locator listings. These therapists got a leg up on their peers by being on the web early. When a prospective client searched for a therapist online, there were just a few websites to review and choose from. But now there are millions of therapist’s websites online.
The internet has created more competition for you than ever before -
especially in your local community.
If I Google “counselor Los Angeles” there are just under 10 million listings returned. Counseling in Vancouver, BC? 433,000 listings. Even if I search “Marriage Counseling” in the smallest city in the United Stated (Lost Springs, Wyoming) I am presented with 6,800 listings. How can you stand out with that much competition?
Don't be just one of the herd. With a little creativity and knowledge of your market, you can engage your web visitors in fresh ways and break from the pack. Then yours will be the phone number they dial.
Couple that with the fact that our culture is more sophisticated and has multiple ways to get help for their emotional and relationship struggles and you see the difficulties many clinicians run into with their marketing. There are books, digital downloads of workbooks and audios, you tube videos, podcasts and now even iphone apps.
It is time to take a moment – take a breath – and rethink your marketing strategies.
Do You Stand Out?
If you want to attract more clients (or sell multiple streams of therapy income) your website needs to really stand out among the other therapists in your area. How are you going to do that? You could pay for Google adwords and attempt to get your site “search engine optimized.” But guess what? So is everyone else. You must figure out a way to pull away from the pack and stand out.
There are zillions of therapists out there for clients to choose. Let's get them to see you as unique and interesting.
“Free” is the new currency. But is Free enough?
I’ve mentioned before that you need to offer something for free (a “pink spoon” or a free taste like the small taste on the pink spoon in the ice cream store) on your web site. Maybe it is an audio or “white paper” or, a really short video that engages your visitor.
But that was in 2009. The culture has changed to expect “free.” If you don’t have something for free on your site, you are likely to be ignored. But here is the big challenge. The internet is flooded with “free” Even free isn’t enough to make your website stand out among all the other therapist’s sites.
People don't want more info. They want valuable info that piques their curiosity and engages them. Create a CAPTIVATING free product ('pink spoon') on your website to capture your web visitor's interest and help them remember you.
To stay viable on the internet in 2010, you need to meet the cultural demand for free plus engage and intrigue your web visitors with information of value at the same time.
The answer is to provide CAPTIVATING free information with your web visitors. If they find something ENGAGING and CAPTIVATING, they will stay on your site longer and feel more connected. As your web visitors get to know you through your pink spoon, they can make a more informed decision as to whether to call you or the therapist around the corner. But by having a CAPTIVATING pink spoon, you will most likely look more engaging and appealing and your phone will be the one the client calls.
“All right, Casey, I get it. I don’t want to be left behind. How can I get my pink spoon completed? I never seem to have enough time to do it.”
I know you are busy. I also know that we tend to procrastinate – especially on things like this. That is why I decided to create a new, quickstart group coaching series called
“Attract More Clients with Your Captivating Pink Spoon”
a 4 week (7 session) Group Coaching series
starts Thursday, January 28, 2010
Join me for seven sessions of group coaching to help you get that pink spoon out of your head and on your site. In just 4 weeks!
Get that pink spoon completed in just 4 weeks with my new hands-on, Attract More Clients Now with your Captivating Pink Spoon group coaching program starting Thursday, January 28th at 2pm pacific/5pm eastern/9pm GMT-UTC.
Here is how it will work. Each session will be 90 minutes. The first 30 minutes will be me teaching how to create a captivating pink spoon – including how to pick a topic and how to decide which type of information product to create. During the next hour I will do “laser-coaching” with 5-6 people in the group to help them get their pink spoon created. If you want to be coached, just send me an email prior to the group and we will coach on a first come first serve basis. Many will choose to listen rather than be coached as we usually get something when we hear the stories and plans of others. There will be forums to share your pink spoons with other group members.
Get your pink spoon done –> fast.
This group is meant to help you get into action. In just 4 weeks (7 sessions) on Mondays and Thursdays starting January 28th.
Can’t make a session? No worries. All sessions will be recorded and you will receive the audio replay link. You can listen at your leisure – and as many times as you need,
But here is the best part! Pink Spoon Group members will also receive several additional resources:
One 30 minute strategy session with me, Casey Truffo. |
1. One half-hour personal strategy session with me, Casey Truffo to review your pink spoon concept (Your session is to be completed no later than March 10, 2010.)
Together you and I will put our heads together and look at you, your market, and brainstorm about what CAPTIVATING pink spoon might intrigue your web visitors. You will leave this strategy session with ideas and probably some research to help you decide the best avenue to take. I look forward to brainstorming with you and sharing my ideas. |
A Golden Ticket to our live, in-person event April 15-17, 2010 |
2. One GOLDEN no-charge admission TICKET to my live, in-person 3-day event “How To a Bigger Difference in 2010: Marketing Makeover Magic” in southern California April 15-17, 2010.If you aren’t making the money you want – or reaching the clients you want, then this event is a must.
Join other forward thinking, success-minded therapists as we look at how to create a business that helps you make more money and reach more people – one that can be your legacy. This is the time to share your wisdom with those that most need to hear it – and make a great living doing so. This will be three days of just how to do that! I promise to raise the bar on anything I have taught before. Expect to be invigorated, renewed and on fire about building your business. And Pink Spoon Group coaching members get a FREE admission to the landmark event. |
Your own downloadable copy of Pink Spoon Marketing for Therapists |
3. You will also receive a downloadable copy of our workbook: Pink Spoon Marketing for Therapists* – a 190 page, step-by-step manual to help you create your Pink Spoon. Stymied about your niche?Here are exercises to help you clarify your target market. Wondering about how to package your information product? In this guide you will find out how to create an audio, written report or e-course.
It even contains the resource list of technology vendors that we at International Therapist Leadership Institute use! |
Plus there are more bonuses including an audio from Glenn Heaton of the Chill Sessions. Glenn is a master at creating CDs and helping therapists to attract clients with CDs. He will be available to help answer your questions about his awesome programs.
Worried about the technical part of getting the pink spoon on your website? We will share our resources list of technical assistants that you could hire (by the hour or project) to help get pink spoon up and available to your web visitors!
If not now, when? Don’t be left behind! Join us for
“Attract More Clients with Your Captivating Pink Spoon”
a 4 week (7 session) Group Coaching series
starts Thursday, January 28, 2010
 Yes, Casey, I’m Ready To Create My Captivating Pink Spoon – to make my website stand out and help prospective clients choose me!
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Have questions? No problem! Just shoot us an email at Casey(at)InTLI(dot)com. Just replace the (at) with @ and the dot with, well a dot! We’ll be happy to answer your questions. Or if you’d rather, give us a call at 949.309.2590.
Looking forward to working together on your pink spoon!
To your success,
Casey Truffo
The therapists who popped on board the internet early were on to something. They were ahead of the trend. Those who choose to meet the culture where they are now and step into action with captivating and valuable content from a website will, I predict, reap similar rewards. Don’t be last on this train.
P.S. Where will you be in four weeks? Will you have your pink spoon completed? If you tend to procrastinate, please do yourself a favor and commit to getting it done. Whether you want to join us in this quick-start group for support and accountability – plus those great bonuses including a 30-minute strategy session with me – is up to you. But do yourself a favor. Get it done. You’ll be happy you did!
*Pink Spoon Marketing term and concept are copyright Thought Partners International and used under license by Casey Truffo and International Therapist Leadership Institute.