Multiple Streams Overview

Multiple Streams of Therapy Income Business – Audio!
Jay Abraham, the ‘father’ of marketing taught us that there are only three ways of increasing your income:
- Increase the number of clients.
- Increase the average size of the sale per client. (your fee)
- Increase the number of times clients return and buy again.
That seems simple at first – but think about it.
In your current in-office practice, you can try and attract as many clients as you can fill in your appointment book. But eventually you will have your caseload full. Initially that is great news. Then reality hits. You won’t be able to increase your income once you are full.
Unless … you raise your fees. Now that is a whole other Oprah, but for now, there will come a time when you can’t practically raise your fees anymore. So, again, your income reaches a maximum.
But wait. What about increasing the number of times the client returns and purchases your service? It would of course depend on what is in the best interests of the client. There could be some sticky legal and ethical issues there.
So, in a downturn economy, it can be hard to do all three of the actions Jay Abraham suggests.
Or is it?
What if you were able to attract more people to your website where you sold information products such as CDs, mp3 audios, ebooks or books?
And if you had several products at different prices, you may have customers buying multiple times.
What if you had products to sell via your website to your target market?
This is the best of all worlds. You help more people than you could squeeze into your office in a week, month or year. The potential to earn much more income per year is a real possibility.
This is only one of the reasons I want to teach you about how to create a multiple streams of therapy income business.
Interested to hear more?
What we discussed on this call:
| The socio-cultural changes in the way the general population views therapists and therapy. | |
| Why I see this economy is our “gift in dirty paper” – with an extraordinary opportunity for our profession. | |
| An overview of what your multiple streams business could look like. | |
| Your first step if you are ready to explore a multiple streams of therapy income. |
If you are considering a multiple streams of therapy income business, start at the beginning. Get the big picture of why now is the time.
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